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Measure K

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On November 5, residents of Monrovia voted to approve Measure K, the Keep Monrovia Revenues Local Sales Tax Measure. Measure K will ensure new sales tax revenues stay here in Monrovia to be reinvested into the community. The new sales tax will go into effect on April 1, 2020.

Thank you to everyone who responded to the Measure K Preliminary Spending Plan survey!

Measure K Citizens Advisory Committee

The Monrovia Measure K Citizen Advisory Committee meets at least annually to:

  1. Receive and comment on annual reports from City staff each fiscal year on revenues and expenditures from the sales tax, and  
  2. Review and comment on annual spending plans prepared by City staff. 

Preliminary Spending Plan

Measure K will generate an estimated $4.5 million / year in additional sales tax revenues for the City. Leading up to the election, a preliminary five-year expenditure plan was developed that identified projects that would enhance the community. In the coming months, the City will be gathering additional input from the community on spending priorities. 

Impacts of the Sales Tax Increase

A cup of coffee will increase by $0.02

 Estimated Cost Breakdown

Current Sales Tax Rate 

Proposed Sales Tax Rate 
Medium Coffee at a Coffee Shop (Dine In) $2.49  $2.49 
Current Sales Tax Rate 9.5% $0.24  $0.24 
Proposed Sales Tax Rate Increase 0.75% $0.02 
Total Cost $2.73  $2.75 

A trip to the store for $50.00 worth in household goods will increase by $0.38

estimated Cost Breakdown

Current Sales Tax Rate 

Proposed Sales Tax Rate 
Household Goods 
(Cleaning supplies, toilet paper, retail goods)
$50.00 $50.00
Current Sales Tax Rate 9.5% $4.75  $4.75
Proposed Sales Tax Rate Increase 0.75% $0.38
Total Cost $54.75  $55.13

How Funds From Measure K Will Stay Local 

Supporting Documents

Frequently Asked Questions

Expand/Contract Questions and Answers

  • What purchases are impacted by a sales tax increase?

  • What will the City do with the money?

  • How do we know the City will do what it says it will with the money?

  • How can I serve on the Measure K Advisory Committee?

  • Can the State raise the sales tax limit in California?

  • How much money does the City get back on County-wide tax measures?

  • What about the City of Santa Fe Springs? How were they able to exceed the sales tax cap?

  • Doesn’t the City have enough new revenues coming in from all the new development?